LETS START

What is SMS?

SMS stands for Short Message Service and are generally 160 character texts sent between cell phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.

What is SMS Marketing?

SMS marketing may be the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists could be built-in many ways but you can find compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages sent to one is called spam and is illegal under the Australian Spam Act 2003.

Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The very best SMS marketing platforms have an excellent combination of cheap SMS and web SMS features. Make sure sms api deal with an established SMS gateway as delivery reliability may differ a lot.

Different types of SMS delivery

There are two main forms of online SMS delivery. Direct connection where the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver less expensive SMS marketing than direct connection.

Some international routes can be extremely unreliable and some providers will offer extremely cheap prices nevertheless, you may end up paying the same as a more reliable connection as you still pay for messages not delivered.

The best bulk SMS service could have a combination of good quality international routing and cheap sms prices. If you have a service that requires guaranteed delivery such as an emergency or alert service you then should work with a direct local connection, despite the fact that this is still not 100% guaranteed to deliver it will provide you with the highest percentage of success.

It will generally cost double though.They are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from afterward you you should have great success.